Product Marketing Specialist

Job Summary

A company is looking for a Product Marketing Specialist for the Membership and Benefits Team.

Key Responsibilities

• Support development of target segments, personas, journey maps, product messaging, and positioning
• Execute research and analysis on market conditions and competitors to maintain competitive positioning
• Collaborate with internal and external stakeholders to develop member offers that drive growth and engagement

Required Qualifications

• Bachelor's Degree in marketing, communications, business, or related field
• Minimum of 3 years of experience in sales, marketing, product development, or communications
• Experience in communicating complex product solutions through distribution systems
• Demonstrated ability to work with distribution teams to achieve sales-driven goals
• Ability to manage multiple projects simultaneously