Product Marketing Specialist

Job Summary

Results-driven and collaborative, the full-time remote Product Marketing Specialist will support the market success of Propelus solutions by creating compelling marketing content, executing marketing campaigns, and analyzing market trends to identify growth opportunities.

Key responsibilities

• Execute product launches end-to-end, leveraging existing frameworks for planning, enablement, and post-launch reporting
• Create high-impact marketing assets, including website content and ad creatives, to drive user engagement and conversion
• Conduct customer interviews and competitive analysis to inform market trends and refine ICP/persona insights

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
• 1-3 years of experience in product marketing
• Experience in the healthcare industry
• Proficiency in marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce)
• Strong analytical skills with the ability to interpret data for marketing decisions