Product Marketing Specialist

Job Summary

To support the launch and market entry of two innovative startup brands in the safety and detection industry, the contract-to-hire Product Marketing Specialist will develop go-to-market strategies, manage project timelines, and collaborate across functions in a remote environment.

Key responsibilities

• Interpret strategic briefs into actionable go-to-market tasks and timelines
• Develop and execute comprehensive launch plans and tactical campaigns for new products
• Collaborate cross-functionally to create sales enablement materials and manage project pipelines

Required qualifications

• Proven background in product marketing with experience in go-to-market execution
• Experience supporting B2B, B2C, or B2B2C business models, preferably with technical products
• Strong knowledge of content marketing structures and digital marketing channels
• Proficiency in project management tools such as Asana, Monday, or Jira
• Highly organized and proactive, capable of working independently in a fast-paced environment