Product Marketing Specialist
Job Summary
To support marketing efforts in driving lead generation and customer retention, the full-time remote Product Marketing Specialist will coordinate webinars, execute customer communications, and develop product-related materials while collaborating with internal teams.
Key Responsibilities
- Coordinates and operates webinars, executes customer communications, and maintains assigned landing pages
- Identifies qualified leads from marketing activities and coordinates follow-up processes with Sales
- Writes product-related materials and collaborates with product management to develop effective messaging for targeted buyer personas
Required Qualifications
- Bachelor's degree in Marketing, Communications, or related discipline, or equivalent work experience
- At least 1 year of experience in business-to-business marketing, including writing technical or web content
- Strong interpersonal skills for collaboration with internal and external stakeholders
- Excellent business and creative writing skills
- Basic understanding of the competitive landscape and ability to learn OEC products and their value propositions
Complete Job Description
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