Product Owner Marketing Technology

Job Summary

Seeking a strategic and hands-on Product Owner Marketing Technology, the full-time remote position will define and lead the product strategy for the marketing technology ecosystem, partnering with various teams to enhance customer acquisition, engagement, and revenue growth.

Key responsibilities

• Define and own the product vision, strategy, and roadmap for marketing technology capabilities
• Lead the transformation and expansion of Salesforce Marketing Cloud and Salesforce Data Cloud across multiple brands
• Translate marketing and customer needs into clear product requirements and prioritize backlogs in an Agile environment

Required qualifications

• Demonstrated experience in marketing and product management/product ownership
• Experience with product strategy, roadmap, and delivery for marketing technology or customer engagement platforms
• Strong understanding of customer journeys, lifecycle marketing, and segmentation
• Ability to influence and create alignment across multiple teams
• Experience working in Agile or Scrum environments