Program Manager, Digital Engagement

Job Summary

To lead the B2C and client digital engagement strategy, the remote Program Manager, Digital Engagement will develop and execute a comprehensive digital engagement framework, focusing on customer awareness, onboarding, and retention through personalized omnichannel experiences.

Key responsibilities

• Develop and implement a B2C digital engagement strategy aligned with customer engagement objectives
• Design and optimize customer lifecycle journeys to enhance onboarding, engagement, and loyalty
• Establish KPIs and reporting dashboards to measure the impact of digital engagement initiatives

Required qualifications

• 5-7 years of experience in customer engagement, B2C digital marketing, or related fields
• Experience with customer engagement and marketing automation platforms
• Strong analytical skills with a background in experimentation and performance optimization
• Experience building cross-functional programs in fast-paced environments
• Bachelor's degree or equivalent combination of education and experience