Program Marketing Manager

Job Summary

A company is looking for a Manager, Program Marketing.

Key Responsibilities

• Lead execution of marketing strategies for academic programs to drive awareness and enrollment
• Manage multi-channel campaigns for new program launches and coordinate asset delivery
• Serve as a liaison between marketing and academic teams to ensure consistent messaging and campaign effectiveness

Required Qualifications

• Bachelor's degree in marketing, business, communications, or related field
• 5+ years of experience in marketing with a focus on multi-channel campaign execution
• Experience in developing and executing program marketing plans
• Familiarity with higher education and academic marketing preferred
• Proficient in evaluating marketing performance metrics and adapting tactics