Programmatic Advertising Specialist

Job Summary

A company is looking for a Programmatic Specialist responsible for managing and optimizing programmatic advertising campaigns.

Key Responsibilities

• Set up, manage, and optimize programmatic campaigns in various DSPs
• Monitor pacing, performance, and troubleshoot issues in real-time
• Analyze campaign data and prepare performance reports with actionable insights

Required Qualifications

• 1-2 years of hands-on programmatic campaign management experience
• Strong analytical skills and proficiency with Excel and reporting platforms
• Data-driven decision-making ability to analyze performance metrics
• Excellent organizational skills
• Experience with audience segmentation based on media and targeting strategies