Programmatic Buyer, Digital Media

Job Summary

A company is looking for a Programmatic Buyer, Digital Media - LTE.

Key Responsibilities

• Lead strategy, execution, and optimization of paid media advertising campaigns across various programmatic platforms
• Analyze and report on programmatic-specific KPIs while collaborating with internal teams for insights
• Manage budgets and pacing for campaigns, ensuring transparency and accuracy

Required Qualifications

• Bachelor's degree in marketing, advertising, communications, or a related field preferred
• 5 or more years of experience in programmatic media management and buying
• Experience with media buying platforms such as The Trade Desk or Amazon DSP
• Proven track record of managing paid programmatic media campaigns, preferably for CPG brands
• Strong understanding of advertising principles within the CTV and programmatic landscape