Programmatic Media Buyer

Job Summary

A company is looking for a Programmatic Media Buyer.

Key Responsibilities

• Plan and execute programmatic media campaigns
• Monitor, analyze, and report on key campaign performance metrics
• Optimize campaigns based on data insights and KPIs

Required Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field
• 3+ years of experience in programmatic media buying
• Proficiency with DSPs such as The Trade Desk, DV360, or MediaMath
• Understanding of RTB, audience targeting, and ad exchanges
• Experience with data analysis and reporting tools