Programmatic Media Director

Job Summary

Serving as the day-to-day subject matter expert, the remote Programmatic Media Director will strategize and execute programmatic and awareness media campaigns across various platforms, leveraging expertise in DSPs like The Trade Desk, while managing client relationships and driving campaign performance.

Key Responsibilities

• Oversee the broader media strategy and performance of client campaigns as the primary expert in Programmatic and Awareness Media
• Own end-to-end campaign strategy and execution across programmatic platforms, with a focus on The Trade Desk and direct media partnerships
• Develop and execute integrated media strategies across programmatic, endemic, CTV, linear TV, OOH, print, and other awareness channels

Required Qualifications

• 5+ years of experience in paid media with deep expertise in Programmatic advertising
• Strong proficiency in at least one major DSP, preferably The Trade Desk
• Experience managing direct media partnerships across various channels to support awareness media strategies
• Proven ability in media planning, campaign activation, and reporting with multi-channel strategies
• Comfortable managing multi-million-dollar media budgets while achieving campaign KPIs