Programmatic Media Planner

Job Summary

A company is looking for a Programmatic Media Planner and Activation Specialist.

Key Responsibilities

• Develop and deliver media plans that align with client business objectives
• Lead the negotiation, setup, and execution of campaigns within programmatic platforms
• Monitor and optimize campaigns to achieve performance goals and KPIs

Required Qualifications

• Expert-level utilization of DV360 and the Google Marketing Platform (GMP) suite
• Proficiency in advanced media planning principles
• Experience with GMP tech licensing and digital maturity consultation
• Strong client-facing skills for presenting recommendations and managing relationships
• Ability to launch and scale plans across various digital channels