Public Relations Content Lead

Job Summary

A company is looking for a Public Relations & Growth Content Lead.

Key Responsibilities

• Write thought leadership pieces and develop a distinctive brand voice to attract media interest
• Build a content roadmap and manage a content calendar aligned with enrolment cycles
• Use analytics tools to track content impact on enrolments and collaborate with the Paid Media team

Required Qualifications

• Exceptional writing skills with the ability to simplify complex topics
• Strong understanding of content, SEO, and PR integration
• Experience with analytics tools and linking content performance to business outcomes
• Proven experience in securing earned media coverage
• Ability to manage multiple projects independently