Public Sector Marketing Manager

Job Summary

A company is looking for a Principal Field Marketing Manager, Public Sector.

Key Responsibilities

• Drive pipeline and engagement goals through targeted marketing strategies for State, Local, and Education entities
• Align marketing investment with revenue targets and sales priorities while ensuring compliance with government marketing standards
• Create scalable marketing playbooks and manage regional budgets with precision to ensure measurable ROI

Required Qualifications

• 7-10+ years of B2B marketing experience, particularly in Field Marketing or Demand Generation focused on the Public Sector
• Proven track record of driving pipeline creation and revenue impact in complex procurement environments
• Deep understanding of the government buying journey and experience engaging with diverse public stakeholders
• Significant experience using Salesforce and Tableau for pipeline analysis and executive reporting
• B2B SaaS experience is strongly preferred