Public Sector Marketing Specialist

Job Summary

Leading the field marketing strategy for the Public Sector, the full-time remote Public Sector Field Marketing Senior Specialist will develop integrated marketing programs, partner with sales teams, and create demand across federal, state, local, and education markets.

Key responsibilities

• Own the Public Sector field marketing strategy from planning through execution and measurement
• Build integrated, multi-channel campaigns targeting Public Sector audiences, including ABM and events
• Establish and track program KPIs to optimize marketing efforts and ensure alignment with sales priorities

Required qualifications

• At least five years of B2B marketing experience, particularly in field marketing or demand generation
• Experience marketing to Public Sector audiences across federal, state, local, or education markets
• Strong understanding of Public Sector sales cycles, procurement processes, and partner ecosystems
• Hands-on experience with marketing automation and CRM platforms, such as HubSpot
• Demonstrated ability to create integrated campaigns that drive pipeline and revenue growth