Publishing Marketing Leader

Job Summary

A company is looking for a Publishing & Lifecycle Marketing Leader.

Key Responsibilities

• Develop and oversee the strategy for communicating with gamers across devices and ecosystems
• Create an omnichannel marketing vision and consumer audience strategy to optimize ROI based on data insights
• Enhance consumer engagement and lifecycle marketing across various digital channels

Required Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or a related field AND 5+ years of integrated marketing experience
• OR equivalent experience
• Preferred: 7+ years in lifecycle marketing or related roles, preferably in consumer products
• Experience in developing audience strategies and building digital marketing channels
• Proficiency in marketing automation tools and analytical skills