Qualitative Marketing Analyst

Job Summary

A company is looking for a Marketing Analyst III with a focus on qualitative research.

Key Responsibilities

• Analyze large volumes of open-ended survey responses to identify meaningful themes and patterns
• Translate qualitative findings into actionable business insights related to retail experiences
• Synthesize qualitative and quantitative data to provide a comprehensive view of customer experience

Required Qualifications

• 3-5+ years of experience in qualitative research, customer experience, or market research roles
• Strong ability to distill large volumes of qualitative data into actionable themes
• Experience with comment coding, thematic analysis, and sentiment analysis
• Bachelor's degree in a relevant field or equivalent experience
• Comfort with ambiguity and high-volume workloads