Quebec Digital Performance Lead

Job Summary

A company is looking for a Strategic Lead, Digital Performance & Retention.

Key Responsibilities

• Architect and execute a robust retention strategy for the Quebec market to meet growth targets
• Oversee the delivery of performance reviews and audits, transitioning dealers to an integrated platform
• Establish a correlation between digital metrics and dealership performance to enhance operational efficiency

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field
• 5+ years of leadership experience within automotive digital retail
• Deep understanding of the Quebec automotive ecosystem and dealer group dynamics
• Expert-level knowledge of CRM integrations and digital marketing analytics
• Full fluency in both French and English