Regional Brand Strategist

Job Summary

To execute brand strategies in the South East U.S., the full-time Regional Brand Strategist will manage innovative marketing initiatives for in-house brands across direct-to-consumer and wholesale channels, collaborating with various teams to ensure brand consistency and impact while working remotely.

Key responsibilities

• Participate in the development of brand strategies aligned with company objectives, including positioning, messaging, and revenue goals
• Lead in-store activations and brand launches across multiple territories, collaborating with internal teams and external agencies
• Ensure products and packaging meet brand standards and comply with state laws while maintaining brand consistency across markets

Required qualifications

• Bachelor's degree preferred
• 4+ years of experience in a marketing and/or retail related role
• Brand Marketing experience is highly preferred
• Understanding of brand partnerships/collaborations preferred
• Understanding of Go-To Market Product strategy