Regional Brand Strategist

Job Summary

To execute innovative marketing initiatives for in-house brands, the full-time Regional Brand Strategist will manage brand strategy development and lead in-store activations across Florida and Georgia markets while working remotely.

Key responsibilities:

• Participate in the development of brand strategies, including positioning, messaging, and revenue goals for branded products
• Lead in-store activations and brand launches by collaborating with internal teams and external agencies from inception through execution and analysis
• Ensure compliance with brand standards and state laws while maintaining brand consistency across markets

Required qualifications:

• Bachelor's degree preferred
• 4+ years of experience in a marketing and/or retail-related role
• Brand marketing experience is highly preferred
• Understanding of brand partnerships and Go-To Market product strategy preferred