Regional Brand Strategist

Job Summary

To execute brand strategies in the Arizona market, the full-time Regional Brand Strategist will manage innovative marketing initiatives across direct-to-consumer and wholesale channels, collaborating with various teams and agencies while working remotely or onsite if near an office.

Key responsibilities:

• Participate in the development of brand strategies, including positioning, messaging, and revenue goals for branded products
• Lead in-store activations and brand launches in Arizona, collaborating with internal teams and external agencies from inception through execution and analysis
• Ensure products and packaging meet brand standards and comply with state laws while maintaining brand consistency across markets

Required qualifications:

• Bachelor's degree preferred
• 4+ years of experience in a marketing and/or retail related role
• Brand Marketing experience is highly preferred
• Understanding of brand partnerships/collaborations preferred
• Understanding of Go-To Market Product strategy