Regional Marketing Manager

Job Summary

Strategically leading field marketing for the North American insurance segment, the full-time Regional Marketing Manager will generate inbound demand, accelerate deals, and run account-targeted programs while working remotely within the Central Time Zone.

Key responsibilities

• Translate global Insurance campaign programs into in-market execution tailored for North American insurance buyers
• Build and run account-targeted programs for high-priority insurance account clusters using the ATM model
• Partner with Insurance Sales leadership to activate programs that unblock stalled deals and align outbound efforts with in-market activity

Required qualifications

• 6-8 years of experience in field marketing, ABX, or demand generation within a B2B SaaS or technology company
• Strong understanding of the insurance industry, including the operations of carriers, MGAs, and insurtech companies
• Proven experience in executing account-targeted programs and developing cluster playbooks with sales teams
• Deep partnership experience with enterprise Account Executive teams, demonstrating credibility among sales leadership
• Proficiency with Salesforce, Marketo or HubSpot, and 6Sense, utilizing intent data and CRM signals for prioritization