Job Summary
A company providing enterprise software support and services has a current position open for a Remote Account Based Marketing Manager.
Must be able to:
- Use data, customer and competitive insights, and industry best practices to identify opportunities to create innovative account-based marketing programs
- Drive target account segmentation, messaging and content plan, multi-channel orchestration, personalization, and engagement plan
- Work with internal solution marketing and creative teams and/or agencies to build customized content and tactics in line with analysis of buyer needs and industry trends
Must meet the following requirements for consideration:
- Have a bachelor's degree in Marketing, Business, or comparable education/experience
- Have 7+ years of experience in B2B demand generation, ideally in account based marketing
- Have three to five years relevant industry experience
- Have a proven track record designing and executing innovative account-based marketing programs.
- Have experience in demand generation, funnel and pipeline building
- Be familiar with modern ABM and automation technologies (Triblio, DemandBase, Rollworks, Marketo, TechTarget, Salesforce, Drift, etc)
