Job Summary
A software company is searching for a person to fill their position for a Remote Acquisition Demand Generation Manager.
Core Responsibilities Include:
- Executing and optimizing integrated marketing campaigns that support strategic priorities, pipeline goals and other marketing KPIs
- Being accountable for Project Management and support the Sr. Manager to drive timely and consistent communication of initiatives
- Ensuring a highly efficient and productive mix of demand generation strategies, channels and tactics to influence pipeline and revenue
Qualifications for this position include:
- 5+ years of experience managing demand generation programs at a high-growth, B2B technology company
- Proven track record in a fast-paced environment and comfort with a swiftly changing landscape
- Deep understanding of marketing automation best practices, leads, email marketing, landing page, form strategy, etc
- Proficiency in Salesforce, marketing automation tools (Marketo preferred) and analytics tools (e.g., Bizible, Engagio, Google Analytics, etc)
- Deep understanding of SiriusDecisions Demand Waterfall and solid experience in measuring demand generation program performance
- A strong process orientation, with a clear demand planning methodology with proven success that justifies methodology
