Job Summary
An insurance and benefits provider is in need of a Remote Adoption Content Copywriter.
Individual must be able to fulfill the following responsibilities:
- Plan and produce content to support performance marketing initiatives, aligned to business goals, audiences, and message strategy
- Understand the customer journey and heavily align content to the audience perspective, pain points and characteristics identified by research partners
- Identify trends, insights and best practices for new content development and formats
Must meet the following requirements for consideration:
- 4-year college degree
- At least 4 years of Marketing experience
- A high degree of initiative, creativity and problem-solving skills will be expected
- Strong understanding of media, marketing-sales funnel metrics, and how they can be analyzed
