Job Summary
An online publishing company is in need of a Remote Analytics and Insights Director.
Must be able to:
- Use statistical analysis as appropriate for segmentation, drivers, prioritization, deep-dives on audiences, etc
- Provide oversight of data accuracy through various measurement tools
- Be responsible for timely delivery of campaign reporting and internal tracking against KPIs
Qualifications for this position include:
- Bachelor's Degree in Marketing, analytics, statistics, mathematics or equivalent years' experience
- 6+ years in digital marketing with strong analytics experience and understanding of media and digital concepts
- 3+ yrs Experience in Media within: Health, pharma, agency, publisher
- Hands-on analytical experience working with Marketing Analytics tools like Adobe Analytics, Google Analytics, etc
- Experience in Advanced Analytics measurement with IQVIA, Crossix, Swoop, Adstra, Symphony, etc
- Extensive knowledge of standard research methodologies, data analysis techniques and marketing procedures
