Job Summary
An information technology and services company is in need of a Remote Audience CDP Marketing Strategist.
Core Responsibilities Include:
- Helping expand the company's CDP strategy and capabilities
- Leading the creation of audience insights, market sizing, and audience sizing, leading to audience creation, segmentation
- Supporting the creation of hypotheses, use cases, and roadmap
Skills and Requirements Include:
- 5-7 years of experience in a professional analytics / digital strategy capacity with marketing teams
- Ability to think objectively and interpret meaningful themes from quantitative and qualitative data
- Ability to proactively take data, manipulate it to tell a story, and create an actionable plan from it
- Can assist marketing teams to make informed decisions
