Job Summary
An information service company needs applicants for an opening for a Remote Automation and Operations Digital Marketing Manager.
Core Responsibilities Include:
- Developing and implementing strategy for ongoing control, maintenance and enhancement
- Automating and improving data integrity and data management initiatives
- Ensuring that lead scoring rubrics are set up and working appropriately
Must meet the following requirements for consideration:
- Bachelor’s Degree or equivalent relevant experience.
- 4+ years of business-to-business marketing operations experience
- Lead management process development and execution; including end to end lead life cycle support through CRM
- Understanding of –and proven experience with - lead nurturing and scoring leveraging marketing automation and integration is essential
- Knowledge of integrated marketing campaign best practices (including email contact strategy) is essential
- Marketo certification