Job Summary
A company with an advertising optimization platform that maximizes campaign performance is seeking a Remote B2B Digital Marketing Manager.
Must be able to:
- Implement and track all of our B2B digital marketing plans and activities
- Strategize, plan, organize, execute, and measure digital marketing programs that drive engagement with the company brand and generate and nurture demand for new prospects
- Develop and execute integrated demand generation plans that leverage digital delivery channels to engage with and attract leads
Skills and Requirements Include:
- Ability to manage day-to-day ad campaigns across multiple platforms, including AdWords, Microsoft, LinkedIn, Facebook, and DSPs
- Ability to develop and implement digital media strategies designed to successfully target ABM audiences to drive lead generation and marketing pipeline growth
- Ability collaborate across the marketing department - content, creative, operations - to execute online programs and promotions that accelerate lead progression through the funnel
- Ability to manage paid advertising budget, define KPIs, analyze and report on digital advertising metrics, and continuously optimize online campaigns for improved performance
- 5+ years of prior digital marketing experience, with knowledge of current trends, media, and tools
- Proven understanding in Google Analytics, Google Tag Manager, Data Studio Practice managing digital agencies, Ads & SEO agencies
