Job Summary
A company that pioneered well-being and improve quality of life through cannabinoids is seeking a Remote Beverage Brand Director.
Core Responsibilities of this position include:
- Serving as the expert on consumer insights and macro trends to develop a multi-year innovation roadmap with a focus on beverages
- Synthesizing category and competitive insights and data to deliver fresh, new thinking and recommendations on category and platform development
- Tracking new products, product quality and product pricing for competitors in the market
Must meet the following requirements for consideration:
- 8+ years of brand marketing and innovation experience(Beverage category experience required)
- 4+ year degree (MBA Preferred)
- Demonstrated expertise in brand strategy and content/connections development
- Experience managing agency relationships
- Deep understanding of media and digital landscape as well as grassroots marketing tactics
- Ability to provide routine reporting to ensure visibility to market dynamics as well as the progress and success of internal initiatives
