Job Summary
A financial services company has an open position for a Remote Brand and Product Marketing Head.
Core Responsibilities Include:
- Developing and managing a consistent, dynamic brand identity including messaging & architecture across all products & platforms
- Acting as our brand champion and ensure we deliver a compelling and consistent brand experience
- Owning the creative process from end-to-end (in-house or with agency partners)
Skills and Requirements Include:
- 15 years of demonstrated success and subject matter expertise in brand strategy, brand marketing, creative, and campaign execution
- Experience working with consumer brands, direct to consumer brands or in consumer technology driven brands
- Experience using market data to steer product planning and communication initiatives
- Strong writing acumen (storytelling, messaging, brand guidelines, copy)
- Heavy insight and analytics orientation; understands the value of a strong brand to business objectives
- Demonstrated unconventional, creative approaches to brand building
