Job Summary
A software and app development company is filling a position for a Remote Broad Markets Industry Marketing Director or Senior Manager.
Candidates will be responsible for the following:
- Monitoring industry trends and building industry-specific buyer personas
- Defining a global marketing strategy and plan
- Creating content that articulates value throughout the buyer journey
Qualifications for this position include:
- 7-10 years of industry marketing/marketing management experience in software environments
- Track record of developing strategies and tactics to drive awareness and demand
- Exceptional writing skills, including the ability to express technical concepts
- Proven ability to produce creative, memorable and highly engaging content
- BA/BS degree or equivalent in a relevant discipline
- Experience with related technologies, including business process management
