Job Summary

A privately-held computer software company is seeking a Remote Cloud Digital Marketing Specialist.

Core Responsibilities of this position include:

• Working cross-functionally to define and own the cloud user acquisition strategy to drive top funnel growth and mid-funnel product engagement
• Developing, implementing, and optimizing ad campaigns across the digital landscape including paid search, paid social, display, mobile and other online marketing channels
• Working with the Channels team (paid media, web, etc.) to scale our existing channels while testing new channels and tactics to drive growth

Qualifications Include:

• 5+ years of experience working in marketing with a focus on demand generation/lead generation
• Content marketing experience
• Hands-on experience using Marketo, Salesforce, marketing analytics tools
• Demonstrated comfort working cross-functionally to communicate marketing updates, drive projects to desired results and trouble-shoot issues
• Ability to build and own a content marketing strategy / workflow for cloud programs across the funnel stages and buyer journey
• Ability to execute impactful experiments and generate break-through analytical insights to determine marketing strategy