Job Summary
A crowd-sourced review platform is in need of a Remote Consumer Engagement and Loyalty Marketing Director.
Candidates will be responsible for the following:
- Leading all aspects of consumer engagement marketing, preparing and implementing annual and quarterly plans to drive high impact company metrics
- Experimenting with new creative directions, messaging platforms and other motivations to get consumers to re/engage with company regularly
- Working cross-functionally with product marketing, product, product design and marketing creative to execute campaigns that connect with consumers and drive greater engagemen
Skills and Requirements Include:
- 10+ years experience in consumer marketing strategy and/or campaign management
- Highly strategic and analytical thinker, able to create strategy and plans in “white space
- Experience at fast-paced, agile technology companies
- Demonstrated success in customer journey mapping and campaign execution
- Strong capabilities for cross-functional influence and program management
