Job Summary
A business media company is in need of a Remote Consumer Insights Analyst.
Core Responsibilities Include:
- Analyzing and enriching the company’s proprietary first-party data to generate audience insights and transform them into compelling narratives
- Owning and maintaining third-party audience research tools (Ipsos, Telmar, ComScore)
- Supporting the Advertising Sales team and troubleshooting complex audience inquiries from advertising clients
Skills and Requirements Include:
- Experience with survey design techniques, statistical methods, and creating sound experimentation
- Excellent communication skills with a strong ability to create a compelling narrative from data-driven insights
- The ability to analyze complex situations from a strategic level and execute technical analysis with precision and accuracy
- Comfort with statistical modeling (linear regression, logit regression, ANOVA)
- Proficiency with data visualization and database design concepts
- Experience creating dashboards and reports with business intelligence tools (Looker / Tableau)
