Job Summary
A company offering services to seniors has an open position for a Remote Content Senior Manager in Miami .
Must be able to:
- Establish the content marketing function at Papa, implementing best practices to foster scalable growth as the team expands.
- Develop a content roadmap, based on buyer journey maps and gap analyses, identifying high-priority items to create coverage across all segments.
- Deliver hyper-targeted content for key market segments and buyers in alignment with corporate growth initiatives and programs.
Qualifications for this position include:
- Bachelor’s Degree in marketing, communications, or equivalent experience required. Business, healthcare, or tech industry background a plus
- Proven ability to monitor the landscape—industry trends and content, internal conversations, and more, to identify the important conversations.
- 7+ years of B2B and/or B2B2C marketing operations experience, preferably in the SaaS and/or healthcare sectors.
- Flawless writing skills and a strong design aesthetic, ability to paint a picture, turning messaging and positioning into compelling stories that move audiences to action.
