Job Summary
A marketing software company is filling a position for a Remote Customer Analytics and Insights Consultant.
Core Responsibilities of this position include:
- Providing analytics services and data-driven strategic mobile marketing guidance to internal teams and external customers
- Extrapolating different data or data sets within a SaaS-based mobile engagement Platform to bring forth observations and metrics that reveal leading performance indicators across all of company's customers
- Building standardized reports that make data of mobile engagement campaigns easier for stakeholders to access
Applicants must meet the following qualifications:
- 3-5 years relevant experience with advertising effectiveness, large marketing-related organizations and/or measurement suppliers
- Experience managing analytic engagements for digital, social and / or CRM marketing activities for enterprise customers
- Experience designing campaign measurement and reporting strategies, and defining KPIs across digital, social, or CRM
- Familiarity withA/B Testing, Customer Lifetime Value, Marketing Mix Analysis, Unified Measurement, Multi-Touch Attribution, Clustering, Regression and other test & learn methodologies
- Experience with enterprise brands' marketing technology stacks
- Ability to synthesize data sets for storytelling for different audiences
