Job Summary
At IMPACT, we eliminate the confusion around sales and inbound marketing. Our digital sales and marketing training and education company is headquartered in New Haven, CT.
The Manager of Demand Generation will be an integral part of the IMPACT+ division of the company.
Most marketers want a breakthrough in their efforts, but lack a strategic plan of attack. That's why we created IMPACT+, an online learning community that outlines a proven marketing and sales framework, complete with tactical instruction for every step.
When a business decides that it's time to get serious about digital marketing but doesn't know where to start, we guide them to success. Our company's purpose is to create heroes, grow businesses, and change lives. We're also a top-tier, Elite HubSpot partner.
Location: This is a remote position. However, it's a bonus if you're located within a commutable distance from our office in New Haven, CT!
Salary Range: $60,000 - $80,000 based on experience.
Does this sound like you?
Are you the type of person who loves to create engaging, action-oriented campaigns that convert prospects?
Do you have experience with membership platforms and building communities?
Does a fast paced, problem-solving environment excite you?
Do you love data? Even more, do you love measuring, analyzing, and reporting on the performance of campaign data?
Are you always looking for ways to improve and be more efficient in everything you do?
Would you consider yourself to be a strong conversion copywriter?
If so, this may be the perfect job for you.
In this role, you will:
Work with the Director of Marketing to execute multi-channel strategies and campaigns that drive new IMPACT+ members and keep them engaged.
Think outside the box to find new ways to leverage our existing audiences, as well as grow IMPACT+ membership through social media, influencer networks, events, targeted outreach, etc.
Measure, analyze, and report campaign performance, as well as make recommendations for optimization on a regular basis.
Collaborate with the Director of Marketing and the IMPACT+ product and events teams.
Always be looking for ways to improve our internal efficiencies, lead gen initiatives, and ways the teams can operate effectively and efficiently together - from a demand generation standpoint.
Requirements
Must have a deep understanding of the best practices for demand and lead generation.
Must have experience driving demand within a membership-driven business or Saas company.
Must stay cutting-edge on new ways to improve marketing funnels and flow and keep pipelines strong.
Must be able to craft a compelling message that resonates with the audience and leads to conversions.
Must possess the ability to think from a global, high-level perspective regarding the inevitable issues that will come up, and identify mutually beneficial, out-of-the-box ways to solve problems.
Must have the ability to navigate difficult conversations with both external contacts and internal team members.
Must have extensive knowledge of digital marketing channels, including SEO, paid media, social media, and email.
Must have experience working with marketing automation platforms (specifically HubSpot is a plus).
