Job Summary
A computer software company needs applicants for an opening for a Remote Demand Generation Marketing Manager .
Core Responsibilities of this position include:
- Building a demand marketing strategy that supports Scope AR’s Go-to-Market motions, focusing on pipeline generation, new account penetration, opportunity progression, and funnel acceleration
- Identifying the most effective marketing messages (i.e. one-to few vs. one-to-one), channels, and calls to action to leverage for campaigns
- Supporting the development of repeatable, account-focused play books including, but not limited to, outbound prospecting, inbound lead follow-up, email nurture, multi-channel digital activities, social media, and live/online events and webinars
Must meet the following requirements for consideration:
- 5+ years of B2B demand generation marketing or integrated marketing experience, ideally with at least 3 years managing marketing campaigns at a tech or software company
- Prior experience with ABM and/or marketing to technical audiences (e.g. field service, engineering, training, etc.) is a plus
- A working knowledge of social, promotional, event, content, and digital marketing tactics as well as developing email nurture campaigns and outbound email cadences. This should be accompanied with a high understanding of marketing metrics and ability to derive actionable conclusions and report out on results
- Experience with WordPress and a Marketing automation platform (Hubspot, Pardot, or Marketo) is required
