Job Summary
A company that offers a recruitment marketing platform is filling a position for a Remote Demand Generation Specialist.
Core Responsibilities Include:
- Owning the performance of our display, paid social, search, affiliate and retargeting channels
- Working closely with our paid advertising agency to test/optimize campaigns, identify opportunities, and maximize return on spend
- Building out scalable demand generation campaigns to support achievement of targets for: trial starts, trial activation, self service revenue, etc
Applicants must meet the following qualifications:
- 3+ years of B2B marketing experience focused on demand generation, digital marketing, revenue marketing, or performance marketing
- Experience managing marketing channels such as Email Marketing, Paid Search, Paid Social, Display, Retargeting, SEO, etc, focused on B2B demand generation or product led-sales
- Exceptional project management skills and experience collaborating with multiple departments on complex projects
- Familiarity with a range of Martech and analytics tools
- Experience building and executing multichannel campaignsExcellent written and verbal communication skills
