Job Summary

A software company has an open position for a Remote Demand Generation Specialist.

Individual must be able to fulfill the following responsibilities:

• Work closely with the other marketing team members and the sales team to animate the brand and message throughout the funnel
• Meet or exceed the inbound MQL goals every quarter
• Execute campaigns using content, email, social media, PPC, and other channels to help us meet our business objectives

Qualifications Include:

• 2+ years of demand generation experiences in B2B or B2G
• Solid writing skills
• A good eye for detail, a passion for error-free execution, and an informed POV on what makes individual communications effective
• Well-practiced channel-specific expertise: email, webinars, events, social media, content marketing
• Focused on conversion from one stage to the next of the buyer’s journey, including alignment of channel, message, and call-to-action
• Experience harvesting, interpreting, and reporting marketing analytics