Job Summary
A healthcare company is seeking a Remote Digital Acquisition Director.
Core Responsibilities of this position include:
- Establishing a multi-year prioritized interactive marketing strategy and road map
- Setting strategy and constant optimization for content across all digital sites with a focus on driving sales and engagement
- Leading strategic development of digital experiences on all digital channels to drive traffic
Must meet the following requirements for consideration:
- 10+ years demonstrated success in building and executing digital and content initiatives in B2C environments
- Digital-experience leadership with proven track record of delivering personalized, relevant engagement through journey-mapping
- Working knowledge and experience with a broad suite of digital marketing technologies
- Ability to conduct and interpret research from all sources
- Experience with content management and digital asset management systems
- History of measuring performance metrics including traffic, CVR, ROAS, customer acquisition, retention, etc
