Job Summary
A software development company has a current position open for a Remote Digital Marketing Director.
Core Responsibilities Include:
- Identifying key topics that align to critical personas defined by Product Marketing
- Building a talented digital marketing team to drive the successful execution of digital campaigns globally
- Leveraging differentiated messaging from Product Marketing to map existing/new content to the targeted persona/audience
Skills and Requirements Include:
- Basic understanding of marketing automation platforms like HubSpot or Marketo to deploy drip and multi-channel campaigns
- Experience deploying email marketing and online ad campaigns
- Other critical tools: SFDC, Jira, WordPress, Google Analytics, Google Console
- Strong background in writing and editing of technology related content
- Ability to manage multiple tasks and projects
