Job Summary

A software company is in need of a Remote Digital Marketing Director in New York City.

Must be able to:

• Develop plan for launching discovery+ in Canada, including CRM activity
• Create the strategic marketing plan for customer acquisition
• Develop financial budgets and manage cost per acquisition targets

Qualifications for this position include:

• Deep experience working in direct-to-consumer media companies with digital content
• Experience developing marketing materials for a Canadian audience
• Deep understanding of, and strong success in, a business focused on the implementation of consumer acquisition
• Extensive familiarity with using customer segmentation and data, test, target and measure marketing campaigns
• Leadership of a multifunctional marketing and data organization, responsible for driving significant revenue impact
• Must have the legal right to work in the United States