Job Summary
The Digital Marketing Expert is an exciting opportunity to lead marketing functions for the company. Reporting to the Chief Revenue Officer, the role will be remote with occasional onsite meetings and corporate events. The ideal candidate will be extremely motivated, capable and looking to utilize existing sales and marketing experience while learning new skills and progressing their career aspirations.
Omni Interactions (Omni) is a rapidly growing, employee-owned company that is the leading digital engagement platform for the Gig Economy. Omni's unique business model leverages the Gig Economy, remote work and a 100% cloud-based technology platform to revolutionize how clients engage with their customers. Omni supports client's customers via voice, chat, text, email and social media, delivering higher quality outcomes, rapid ramps and increased flexibility at lower total costs.
Key benefits:
Work remotely!
Experience a rapidly growing 5000 company
Extensive opportunities for advancement
C-level visibility
Flexible work schedule
Competitive salary and benefits
Matching 401(k)
This is a fantastic opportunity for you as a marketer looking to utilize your extensive skills, be in control of many aspects of marketing for a growing company and have the chance to advance your career!
Primary Job Responsibilities
Digital Marketing & Sales Enablement:
Works with leadership to build a digital marketing strategy.
Plan, create and execute database marketing, email, social media (FB/Twit/etc.) outreach to influence sales cycle
Measure and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Collaborate with internal teams to create landing pages and optimize user experience.
Redesign and maintain the company's various social media channels.
Corporate Website:
Manage and expand the corporate website ongoing with fresh, compelling content.
Build focused SEO/SEM efforts to improve company visibility.
Measure and report performance of all website traffic and assesses against goals (ROI and KPIs).
Content:
Maintain content release calendar.
Design and create new content including case studies, visual charts, performance updates, white papers and press releases.
Creates and updates sales materials including presentation decks, RFP responses.
Marketing Technology Expertise
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Knowledge of Hubspot, SalesLoft and WordPress required.
Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) required.
Video creation and editing capabilities a huge plus.
Working knowledge of HTML, CSS, and JavaScript development and constraints a plus.
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines
Additional Education, Experience and Skills
Bachelor's or master's degree in marketing or a related field
Proven working experience in digital marketing, particularly within the industry
Leverage technology to maximize effectiveness.
Create and maintain internal departmental relationships.
Manage processes.
Perform market research and statistical analysis.
Develop budgets.
Travel within the United States, 5-10% annually.
NOTE: The salary range for this position is $65,000 to $95,000 based on skills & experience.
