Job Summary
ReUp Education is seeking a skilled Digital Marketing Manager to run our acquisition and engagement efforts to drive student outcomes. By helping us execute, iterate, and innovate on our outreach strategies across channels, you'll enable us to achieve our ambitious goal of re-enrolling and supporting millions of college students.
The Digital Marketing Manager will focus on creating student-facing materials that touch upon multiple aspects of a student's return to higher ed, from re-enrollment to graduation. You will take advantage of user segmentation and A/B testing combined with predictive analytics and automation, to create and disseminate content and messaging that resonates with current and prospective students. If you're interested in combining creativity with the power of data, marketing, and automation to transform people's lives, we want to hear from you!
What we do
Founded in 2015, ReUp Education is the only organization that focuses exclusively on helping colleges and universities engage and re-enroll the more than 40% of US students who have stopped out and support them until graduation, through our technology-enabled service. To date, we have re-enrolled over 10,000 students and recaptured over $35 million in tuition for our university partners.
What you'll do
Creating and delivering against marketing plans for new and existing university partners to hit key engagement, conversion, and retention goals for each academic term
Managing student acquisition and engagement efforts across the student lifecycle (re-enrollment to graduation) via email and SMS channels for a portfolio of partners
Leading development of content for campaigns in collaboration with Lead Coaches
Designing and executing multivariate tests to improve our results and increase our value
Developing and testing personalized user journeys for different student segments
Managing an outreach calendar to communicate all key marketing activities
Finding inventive ways to increase the level of automation for all marketing activities
Digging into the data to analyze results and provide strategic recommendations
Collaborating with the Senior Marketing Manager and Head of Product to craft a vision for the marketing operation and deliver against growth & engagement KPIs
Limited travel (bi-annual retreats)
Qualifications
Bachelor's degree in Marketing, Communication, Business or a related field.
2-5 years experience delivering results across the full growth stack: from research to
experimentation, to acquisition, to activation, to retention
Higher ed, ed tech, and/or startup experience a plus
Fluent with best-in-class consumer marketing platforms and processes that enable scale, e.g.
Marketing Automation Systems, Analytics Platforms, Outreach Tools, etc. (Hubspot experience preferred)
Ability to balance several projects and campaigns simultaneously
Salesforce experience a plus
Experience running and learning from dozens of A/B tests to improve results over time
You care about ReUp's mission and are committed to helping us open new opportunities to students
What does success look like?
You collaborate to create effective content that resonates with users and drives key actions -- including email and SMS templates, messaging, landing pages, forms, social media, blog posts, and newsletters.
Your work is grounded in statistics and marketing analytics, with the ability to seek out the right data to inform your decision making process.
You embrace technology and iterate on marketing systems to spread ReUp's mission through existing and emergent channels.
You are intellectually curious and excited about becoming an industry expert and applying the latest research to your work
You've leveraged user segmentation and personalized content to improve campaign performance
Compensation & Benefits
Competitive salary (commensurate with experience and location)
Medical, dental, and vision insurance for employees; we pay 100% of the employee's premium and 50% of any dependents' premiums
Flexible time off and remote work opportunity
401(k) plan
A diverse team that fosters a high level of collaboration despite being highly distributed
We provide your choice of a Mac or PC laptop
Location
ReUp is a distributed company. The majority of our team work remotely. We also have a group which works out of our office in San Francisco.
Company Culture
TEAMWORK * RESULTS * CONSTANT LEARNING * AGENCY * DIVERSITY, INCLUSION & EQUITY * JOY
ReUp employees share a passion for improving outcomes for stopout students. We support students to get Results as they embark on finishing what they started. We believe in the power of human potential and that supporting an individual's Agency acts as a catalyst for positive change and resiliency. We support Diversity, Inclusion & Equity, for both the students we work with and in our hiring practices. We value Teamwork and strive to create a safe and supportive environment where trust, communication, creativity, and humility are valued as highly as technical skills. We tackle hard problems with curiosity and take action towards continuous improvement and Constant Learning. Approaching our work with open hearts, open minds, and seeking collective success creates Joy. If that sounds like your dream work environment, we look forward to hearing from you.
ReUp Education is an equal opportunity employer. Our company values diversity and believes diverse teams make innovation possible. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.
