Job Summary
A company that is on a mission to create a more intelligent food system has an open position for a Remote Digital Marketing Manager in Philadelphia.
Core Responsibilities Include:
- Develop and execute consumer centric digital marketing strategies and campaigns
- Pioneer what ‘digital’ means from the ground up
- Ensure the brand’s digital ecosystem is operating at peak efficiency and in line with both short term and long-term business objectives
Must meet the following requirements for consideration:
- Team player with great communication skills who can seamlessly collaborate with both internal and external stakeholders
- Strong understanding of omni-channel digital marketing strategies and how channels work together to accomplish brand objectives
- Background in DTC or B2B2C marketing, preferably with in fast paced CPG company
- Highly proficient in Shopify, Klaviyo, Trello, Google Ads and Analytics (preferably certified), and Facebook Ads
- Experienced with end-to-end testing (A/B and multivariate), and benchmarking across all channels
- Previous ownership over the performance of all relevant KPI's (CPA, CPM, LTV, CAC, ROAS targets, retention, customer churn, engagement, reviews, etc.)
