Job Summary
A mobile software company is in need of a Remote Digital Marketing Specialist.
Core Responsibilities of this position include:
- Driving a website refresh through an agency partner and manage the website on an ongoing basis
- Championing a customer centric approach for our site
- Defining and optimizing customer and target focused web journeys and conversion rates
Applicants must meet the following qualifications:
- 3+ years of digital marketing or demand generation experience
- Experience with the day-to-day management of websites
- Some exposure to managing agency partners or internal developers
- Experience managing paid advertising budgets to meet lead, opportunity, and pipeline goals
- Experience demonstrating positive ROI from paid advertising budgets all the way to closed-won revenue
- Bring strong analytical skills and experience driving business to business campaign performance