Job Summary
A healthcare company has an open position for a Remote Digital Marketing Specialist.
Core Responsibilities Include:
- Assisting with the execution of our SEM, SEO, Social, Content, Display and other digital marketing channels
- Managing the creation of tracking links and take ownership of standardizing naming conventions
- Gathering assets and traffic media to agencies, publications, and medical academies support paid media strategy
Qualifications for this position include:
- Bachelor's degree in marketing or related field
- 2-4 years in a B2B digital marketing role where you’ve assisted in driving leads, accounts and opportunities
- Experience with Search Engine Marketing and Search Engine Optimization processes and methodologies
- Experience with digital advertising, paid social, building custom audiences, display advertising, and ABM
- Knowledge of Google Analytics, Google Tag Manager, and Google Webmaster Tools
- Experience executing campaigns directly on Google Adwords, LinkedIn, Facebook and other digital channels
