Job Summary
A not-for-profit higher education institution needs applicants for an opening for a Remote Digital Performance Marketing Senior Director.
Candidates will be responsible for the following:
- Leading the campaign management and digital performance optimization strategy for digital direct response channels with an emphasis on paid search
- Creating and executing upon a standardized framework for performance campaign management to maximize results for the marketing investment
- Leveraging third-party tools and internal data and analytics tools to scale, optimize and deliver strong ROI for biddable media campaigns
Skills and Requirements Include:
- 4-year college degree required
- 12+ years of experience in paid search
- 15+ years in direct response or lead generation marketing
- Highly proficient acquisition marketer with deep experience in paid search and other digital channels
