Remote Digital Performance Marketing Senior Director

Location: Nationwide

Compensation: To Be Discussed

Staff Reviewed: Fri, Jul 16, 2021

This job expires in: 19 days

Job Category: Marketing

Remote Level: 100% Remote

Weekly Hours: Full Time

Employer Type: Employer

Career Level: Experienced

Education Level: Some College

Job Summary

A not-for-profit higher education institution needs applicants for an opening for a Remote Digital Performance Marketing Senior Director.

Candidates will be responsible for the following:

  • Leading the campaign management and digital performance optimization strategy for digital direct response channels with an emphasis on paid search
  • Creating and executing upon a standardized framework for performance campaign management to maximize results for the marketing investment
  • Leveraging third-party tools and internal data and analytics tools to scale, optimize and deliver strong ROI for biddable media campaigns

Skills and Requirements Include:

  • 4-year college degree required
  • 12+ years of experience in paid search
  • 15+ years in direct response or lead generation marketing
  • Highly proficient acquisition marketer with deep experience in paid search and other digital channels

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